A hands–on creative partner for fast-grow­ing businesses of all kinds.

Picture of Richard the Founder of Forming Essentials

Richard Smith

A true digital design and Webflow expert from the North East of England with a love for all things design and front-end development.

With over a decade of experience in the digital and design industry, I have mastered my craft whilst working with some of the biggest in-house teams, agencies and individuals to simplify their problems and embrace the joy that comes from making something complicated simple.

When I first started Forming Essentials in 2022, I promised myself that I would always honour my creative urges and never create a boring experience or when working together. I don't only work for you; I also collaborate with you. I operate as a friendly extension of your team in order to deliver the best personalised service possible. charging agreed-upon fixed prices before to project start, so there is no bill shock and no motivation to run the clock and stretch out the project.

I'm a new breed tried and tested.

What my clients’ say about me

Why I'm all in on Webflow

Webflow is the modern approach to web development.

Webflow is a web designer's dream, with nearly limitless options - all the possibilities without clunky lines of code, redundant WordPress plugins, or a CMS that gives you nightmares. The functionality, customisation, and limitless design options allow me to unleash my creativity and create simple-to-use, modern websites that not only look great but also work fantastically well for your company.


Four key steps crafted from experience

Explore & Insights

Everything I do is focused on making your business work better for you. I assist in the discovery and exploration of brands, using in-depth research to challenge assumptions at every turn.

Design & Creative Approach

Exceptional graphic design is at the heart of everything I do. I take pride in creating and implementing original ideas, bridging creative concepts with effective strategies. For each of my clients, I create memorable solutions and distinctive digital designs.

Build & Implementation

I specialise in building experiences based on your unique needs. Implementing an engagement and impressive user experience is critical to successful projects, memorable brands and engaged users.

Evolve & Improve

I approach both my work and my practise iteratively, always looking for ways to improve what I do. Whether through collaborative and long-term collaborations with my client. Nobody is flawless!


Limited Availability

Hire Me



I take pride in the generation and execution of original ideas, bridging creative concepts with effective strategies. For each of my clients, I’ve created memorable solutions and distinct digital designs. With a variety of solutions from Branding, UI/UX and Website design.



I am a digital native with an eye for detail. Having said that, I’m no strangers to complex solutions. Creating one-of-a-kind custom website using the power of Webflow. I believe that no business should have a templated website, but rather something unique and creative.

Essential Kits

FROM £950+

My customised Essential Kits will help you supercharge your team or business. Bursting with essential benefits and curated services, I can join your upcoming project to lead development in a design-first, systematic way that will scale with your brand.

Latest Projects



Asia’s Premier Digital Forensics & Cyber Incident Response Firm.



Karehero was founded to improve the lives of working caregivers. Connecting people and business to senior care experts.